• US$160

• 30 designs

• 13 designers

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Logo Design Brief

I want a logo design (and its application for social networks avatar and digital signature) for my soon-to-be-launched biweekly column, Instagram account, Twitter account named El Food Spy.

El Food Spy is the pseudonim and the brand that I am going to use for writing in different websites, perhaps a blog in the futre and surely the feed of my social networks.

Regarding the "character" of El Food Spy, the description follows:
El Food Spy is a big time foodie whose main passion is eating and sharing his experiences on good food and wine experiences.
EL Food Spy is an “always anonymous” self-imposed judge of all restaurants, awards and culinary events, however despite his great palatte and knowledge he does not take himself so seriously (i.e. very little use of technical language…).

Its tone is more on the fresh and sarcastic side, even funny sometimes -picture British humor- without being too jokey. Just enough witt to make him a pleasure to read.

El Food spy allows himself a fresh and unpretentious language. If you think of him as a person/character you have to picture more a Young James Bond - perhaps Pierce Brosnan in his first 007 movie- being foodie. I mean he has impeccable taste, knowledge, but he doesn't take himself so seriously an has enough amount of wit.

El Food Spy will give you the best recommendations to have great culinary experiences, however, he will also give you all the watchouts and straightforward criticism of who’s doing things wrong in the kitchen and the lounge…

Reason for being.
El Food Spy loves food...and espionage. The cold war is over so he uses his time and talent to let his audience know the best and worst of the culinary world.

Target Market(s)

Foodies reading in digital platforms, restauranteurs, chefs and people in the culinary industry.

Industry/Entity Type

Digital

Logo Text

El Food Spy (application with text and also a logo with no text for avatars)

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a fresh spy-like tone, I need this logo applied in:
• - Instagram Avatar
• - Twitter Avatar
• - a Signature
• - probably a wordpress blog
• Please develop a version with the text (El Food Spy) and without it, I will need both.

Nice to have

• 1) aside from the logo, a signature...
• 2) a disclosure of the font type used (or its proxy) so I can evaluate using a similar one when writing on the blog/social networks

Should not have

• Foodie and Gourmand is not a fat/chubby glouton guy/image. Picture again a fit spy whose sophistication in food knowledge allows him to spy on the industry and share his insight with his british humour.
• Funky colors...this is a spy, so we should stick to some colour palette that ressembles espionage world