Do an outer bag for a popular chocolate product

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This customer received 33 packaging designs from 19 designers. They chose this packaging design from SofiaDesignStudio as the winning design.

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Packaging Design Brief

Choc time is a small chocolate wafer, we have had a lot of demmand for the product to be packed in a bag to be bought in bulk. The bag will be 150 g and will contain about 13 small bars. The dimensions of bag flat are 240 mm long by 260mm wide. The bag should be modelled on the design of the chocolate bar attached. It should have a very similar look to the actual product and have a clear window in the centre of the pack through which the product is visible

Target Market(s)

Middle income consumers of chocoalate in Zimbabwe buying for family sharing, gifting or parties

Industry/Entity Type

Product


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Requirements
Must have
  • A window in the centre of the pack where the product is visible. The outer bag must be similar to the chocolate design as attached in the photo
Nice to have
  • The use of half tones and swirls.

Files
Download all files - 1.5 MB
JPG