Controversial Clean Bum Crusade logo - take a stand
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This customer received 32 logo designs from 11 designers. They chose this logo design from zaiats as the winning design.
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Logo Design Brief
Australian based eco brand needs a logo for a social media campaign titled 'The Clean Bum Crusade'. A potentially controvercial Facebook campaign with charity driver designed to raise awareness of the harsh synthetic chemicals in conventional baby products.
Our icon baby has a bare bottom with spear and helmet like in the crusades, view must be from behind
The baby is taking a stand on this issue so icon must be strong – this baby means business
We need an impactful design that will work online as well as retail (on packs of baby wipes). Open to bright fresh colours with environmental twist. Should include illustration of clean baby bum or checky baby element to create talking point and recollection amongst viewers and media. Icon needs tocreate impact and drive activity/draw followers.
Updates
Project Deadline Extended
Reason: Brief has been updated with more specific needs and sample images document attached to assist designers in developing more appropriate logo
Added Wednesday, October 26, 2011
Target Market(s)
Eco conscious parents and carers of children
Industry/Entity Type
Charity
Logo Text
The Clean Bum Crusade
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of the crusade and our icon baby has a bare bottom with spear and helmet like in the crusades, view must be from behind