PT & Nutrition Brochure Design
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This customer received 35 brochure designs from 6 designers. They chose this brochure design from creative.bugs as the winning design.
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We would like to have an accordion or tri-fold style brochure designed to show our high quality services, features and benefits, variety of options (month to month, no contract, 6 month, 12 month and session packs), etc.
Here is a website picturing several different options: http://www.printaholic.com/13-awesome-accordioin-fold-brochures/. I pull towards #2, #4 and #8. #8 I thought would be professional and sleek if there was some way to use our current circular logo and then have the information overlay over our emblem. These are just ideas... they don't need to be used necessarily.
This would be available for events, walk-ins, to send to prospects, and potentially for direct mail marketing. I have attached some examples of our currently designed projects so that you can capture an idea of our current aestethics, colors and branding. The brochures though were presented to me and they just weren't hitting the mark for our company. We want this brochure to be consistent though with the other types of printed materials... I am very detail oriented and think that the smallest details and touches go a long way when presenting to a new prospect!
I am looking forward to seeing some end products! Thank you so much for your time and attention to this project. It is greatly appreciated.
Target Market(s)
35-55 years of age, income 150000+, home value is 500,000+, average household is 3+, car value is 100,000+, business owners, consultants or VP's with their respective companies, understand the value and importance of having a personal trainer, most clients stay 2+ years with us; many have 2+ people in the household training with us; are true athletes, committed, determined and persistent... they all have drive which is why they receive the income they do and have the material items in life that they want
Industry/Entity Type
Personal Trainer
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our current colors, aestethics, branding and logo (blue, gray, black, white, accent of greenish/yellow)
- Our phone, address, email and website
- Our professional photo (available on our website)
- Be clean, crisp, high quality, and professional
- Explain benefits and features of training with us verse competition
Nice to have
- An idea was expressed in the intro paragraph... other then that I've had a block on ideas for this so I am open.
Should not have
- Colors outside of our color scheme