• US$300

• 195 designs

• 56 designers

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Logo Design Brief

Kleen-Tex is a 50 year old, family owned, global mat company that needs an updated logo. Kleen-Tex sells predominately B2B in the commercial and industrial markets. Sub brands include - a product line sold to advertising/promo and media agencies for promotional purposes, and a home mat and rug line sold to consumers. The company has a new tag line - Make More of Your Floor. The personality of the company is fun, friendly, outgoing, knowledgeable, genuine, honest, reliable, and practical. Values which the brand projects - integrity, trustworthiness, human contact, responsiveness, and innovation. I'm attaching two files. One is the current logo, and the other file is a sample of designs that were created internally. The 2nd document is for reference only and is not meant as design direction.

Target Market(s)

Commercial and Industrial

Industry/Entity Type

Manufacture

Logo Text

Kleen-Tex

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Keep the logo blue. It can however be a different blue that the current logo.

Nice to have

• The current logo uses a mat w/ footprints. All or part can be utilized or not as part of the updated logo. Sans Serif.

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Files

Download all files - 0.4 MB