Global Mat Company Needs an Updated Logo
 
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This customer received 195 logo designs from 56 designers. They chose this logo design from creativevis as the winning design.
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Logo Design Brief
Kleen-Tex is a 50 year old, family owned, global mat company that needs an updated logo. Kleen-Tex sells predominately B2B in the commercial and industrial markets. Sub brands include - a product line sold to advertising/promo and media agencies for promotional purposes, and a home mat and rug line sold to consumers. The company has a new tag line - Make More of Your Floor. The personality of the company is fun, friendly, outgoing, knowledgeable, genuine, honest, reliable, and practical. Values which the brand projects - integrity, trustworthiness, human contact, responsiveness, and innovation. I'm attaching two files. One is the current logo, and the other file is a sample of designs that were created internally. The 2nd document is for reference only and is not meant as design direction.
Target Market(s)
Commercial and Industrial
Industry/Entity Type
Manufacture
Logo Text
Kleen-Tex
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Keep the logo blue. It can however be a different blue that the current logo.
Nice to have
- The current logo uses a mat w/ footprints. All or part can be utilized or not as part of the updated logo. Sans Serif.