• US$140

• 26 designs

• 14 designers

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Poster Design Brief

We are an established (2002) nightclub in Calgary, Canada looking to freshen up and re-brand our Friday nights.
We cater primarily to the college crowd, however would like to maintain an image that is not too young/messy as we also have a corporate crowd that we need to stay appealing to.
We are edgy, sexy, fun, friendly, relevant, high energy, synonymous with having a wild night out with friends.
Our venue is very comfortable, not pretentious, is wood and brick and hosts over 3000 guests a weekend.
We are always cutting edge and ahead of our competitors in our market - so please no boring, seen it a million times nightclub posters...you know the ones :)
We want the imagery to evoke a "feel good" emotion, something people won't forget, that will catch attention, that we can keep for the next 10 years.

We are branding this night FAVE FRIDAY.
We would like this Friday night branding poster to read
The Roadhouse (logo - attached) presents FAVE FRIDAYS.
FAVE FRIDAYS should be presented in such a way that we could use it as a stand alone logo for stickers, tattoos, etc.

This poster MUST READ:
"The Roadhouse (logo) presents FAVE FRIDAYS.
Fishbowls $14 (4 oz.)
Featuring DJPhatty & DJ Shady A.

I have attached a few looks that we have liked.

Target Market(s)

18-30

Industry/Entity Type

College

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We want to appeal to women more than men.
  We'd like it to be fairly clean, eye catching and easy to read.
  

Should not have

• Nothing too offensive (the Uncensored Sunday image is as offensive as we'll go and that matches our "Uncensored" branding.

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Files

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