Print Ad Redesign for Fine Art Auction Company

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This customer received 48 newspaper ad designs from 11 designers. They chose this newspaper ad design from Einder as the winning design.
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Newspaper Ad Design Brief
We need a new and improved newspaper ad. We need a full page and a strip version of the ad. We sell fine art and need a new attention grabbing ad. We put on auction events weekly all around the country of Australia. We want people to perceive the event as urgent to attend. We also want the audience to feel as though they will get great deals. Lastly, the ad should ultimately portray our company in a professional manner and display the luxurious quality of the items we sell.
Updates
Project Deadline Extended Reason: We would love to see more creative variations. We are looking for a design that incorporates the message but looks new, fresh, and different. Thank you! Added Saturday, April 16, 2016
Industry/Entity Type
It Company
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See attached documents. Use those as inspiration. New fonts and features. Must incorporate the same orange colour.
Nice to have
- A completely fresh and new design that pops with attention grabbing features and design.
Should not have
- na