Elite Rebrand after 25 years we are looking to rebrand

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Logo Design Brief
WE are a 53 year old company who manufactures quality hard and soft window coverings and Home Decorating. WE have offered a high end, high quality product throughout our 53 years that is locally made and family owned.
WE would like to modernize or update our logo and message
Currently we are known as
"Elite Draperies and Home Decorating"
we would like to have something a little more slick...perhaps
ELITE Home Decorating Since 1963.
we would also like to keep Draperies in there if possible as most of our older clients know us as Elite Draperies
I have attached the logo and it can also be seen at
www.elitedraperies.ca
We would like to keep a similar colour scheme as the present logo
our legal name is
Elite Draperies Of Ottawa LTD
Target Market(s)
30+80 typically more female upper income
Industry/Entity Type
It Company
Contact Information for Business Card
ELITE
Home Decorating Since 1963
Mary Birtch
www.elitedraperies.ca
mary@elitedraperies.ca
613-730-9090
Logo Text
ELITE
Number of Pages Required
1 page
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- please see our website
- www.elitedraperies.ca
Nice to have
- keep the same colour scheme please and perhaps more simple
Should not have
- too busy. The business card that we are currently using is too busy and has too much information