The "Meat-Me Company"

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Contest winning design

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This customer received 52 logo designs from 26 designers. They chose this logo design from CtrlNStudio as the winning design.

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Logo Design Brief

We are launching a new business which will distribute premium quality beef directly to the consumer's door in the UK.

A website will be the central hub for ordering and logistics management and we have a planned marketing campaign to drive traffic to the site.

We need logo and general brand design, which will be not just logo but a "look and feel" for the whole company, including the website.

The company is called "The Meat-Me Company"

The first product will be called "The Cow Club"

The unique selling points for us are as follows
1. Premium quality, grass fed beef only
2. Total transparency on the animal's life and rearing policy
3. Premium quality beef at supermarket prices
4. A managed direct delivery service

The target audience is a family of 4/5, relatively wealthy and green aware, and we assume that the majority of the target audience is female.

Branding guidelines:

Looking to portray a fun, bright, engaging, up to date image, which delivers a simple message which is thoughtful and educational without being condescending. The company will be a trusted supplier to the household of a high quality product.

Good luck and thank you

Info Icon
Updates

Project Deadline Extended
Reason: Hello All, we are extending this project as still looking for the ouah factor so here are a few more guidelines Can the logo say the Meat me Company and have the cow club underneath? The Meat me Company The cow Club We feel that our audience will manly be female so pls bear that in mind...in terms of coulours? we do not want to showcase photos of red meat as in my view it is fairly off putting. We are after something fresh, fun and professional at the same time
Added Thursday, August 15, 2013

Project Deadline Extended
Reason: To give time to designers to modify their designs where requested
Added Friday, August 30, 2013

Project Deadline Extended
Reason: To give time to designers to modify their designs where requested
Added Friday, August 30, 2013

Industry/Entity Type

Marketing

Logo Text

The "Meat-Me Company" .

Payments
1st place
£150
Total
£150

Project Deadline
04 Sep 2013 15:00:57 UTC
Language

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