Logo Design for brain supplement company

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This customer received 101 logo designs from 38 designers. They chose this logo design from AGD as the winning design.

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Logo Design Brief

HeadStrong Nootropics is seeking a new logo and identification for our company.

HeadStrong Nootropics is a neuroceutical company that develops and markets cognition enhancing supplements specifically targeted at the business sector. HeadStrong nootropics are designed to boost your memory, improve flexible problem solving, keep you focused and enhance assertiveness. Our customers include sales professionals, corporate managers, executives and entrepreneurs, aged between 20-40. The majority of our customers are male. It is a modern luxury brand.

We are requesting a new logo suitable for our website (www.headstrong-nootropics.com). Our new logo will also be branded on letterheads, product labels, brochures, and other miscellaneous promotional items both imprinted and embedded.

The new logo formats must be compatible with printers, web design firms, letterhead, brochures etc. We are not technologists, nor designers, so the winning entry will need to supply us sizable graphics, transparent backgrounds, vector, and well as flatten image formats.

The vision of our new logo may incorporate either the brain or some graphical representation of the attributes that the product is designed to improve (see website for details). Alternatively it could be a word mark, abstract mark or emblem.

Our color scheme should reflect the graphite/silver colour scheme of the label and or the blue that is used throughout the website. As a health supplement organization that is targeting business professionals, we are not looking for a whimsical design. Basically, we are looking for a new branding that is distinctive.

Recent ideas and images that have appealed to us include Rodin's -The Thinker, images reflecting strategy and planning (e.g. chess), images reflecting networking sharing (people skills), optimism and images reflecting decision making.

We have a preference for clean modern and simple styles, such as:

http://www.dunhill.co.uk/
http://www.montblanc.com/en-gb/flash/default.aspx?sc_lang=en-gb
http://www.tomford.com/
http://www.bellross.com/uk/
http://www.creedfragrances.co.uk/
http://www.piquadro.com
http://www.thewasabicompany.co.uk
http://www.clinique.co.uk/cms/product/supercat/mens.tmpl

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Updates

Project Deadline Extended
Reason: A number of good designs have recently been submitted and the consultation has provided further creative ideas about defining the brand. The members of the company will need a few extra days to review new submissions. Thanks for your understanding
Added Friday, August 23, 2013

Target Market(s)

sales professionals, corporate managers, executives and entrepreneurs

Industry/Entity Type

Business

Logo Text

HeadStrong or HSN


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 2.3 MB
JPG
JPG
Payments
1st place
US$250
Participation payments x 2
US$20
Total
US$290

Project Deadline
28 Aug 2013 12:22:32 UTC
Language

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