New logo for a software company
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This customer received 486 logo designs from 104 designers. They chose this logo design from Jenny as the winning design.
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Logo Design Brief
Design Master Software sells engineering design software for buildings. Our software does calculations for air-conditioning and electrical systems. You can see our current logo on our website at http://www.designmaster.biz.
I would like an updated logo. What we have doesn't scale well (there is a thin red box around the whole thing) and doesn't work well on white (the DM get lost a bit).
Industry/Entity Type
Air Conditioning
Logo Text
Design Master
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Serif
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something that scales well. It should work at 16x16 pixels (for favicons and dialog boxes in the software itself), at 100x100 pixels on websites (probably the most common use), and blown up on a t-shirt.
- Have it work as a single, solid color. It can be more complicated, but I would like to be able to strip it down to just the basic shapes and have it still be recognizable.
- I want the logo to work on its own without the company name included. If you do include the company name, use "Design Master". Two words, not one. Don't include "Software".
Nice to have
- Incorporate the abbreviation "DM" in it if possible. That's what customers instinctively refer to my company as, so it would be best to capture that in the logo.
- Our current colors are blue (#336699), red (#CC0000), and grey (whatever shade you like). You are not limited to those colors or required to use them, but reusing them would simplify my life when I update everything with the new logo.
Payments
1st place
US$560
2nd place
US$150
3rd place
US$100
Participation payments x 10
US$10