• US$450

• 66 designs

• 25 designers

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Logo Design Brief

Each year our company, Texas State Optical holds an annual meeting where we gather over 300 people along with exhibitors and conference sponsors. During this meeting we set the tone and theme for our ongoing support and business development for our 125 independent optometric members.

This year the theme of our conference is "Own the Vision" and we need graphic design of this theme that can be used in multiple formats. These include:

Conference Program
Name badges
Attendee packet envelopes
Large meter board signage
Banners
Use on specialty items, (i.e., luggage tags, t-shirts, Key-chains, etc.)

We need both a vertical and horizontal use of the graphic using contemporary colors.

The meaning of the theme is for attendees to understand and take ownership in the company's vision, make it their own. The company has identified its vision as "To become Texans' first choice in eyecare"

If there are any questions regarding the meaning of the theme, please make sure to clarify as it is central to the design.

I have attached by upload PDF files of last year's program guide and other executions as a reference to the important ways the graphic will be used. Last year's theme was "Grow Intentionally"

Target Market(s)

Annual conference attendees (optometrists), vendors / exhibitors, families.

Industry/Entity Type

It Company

Logo Text

Own the Vision

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I have seen some good designs, but I want to help direct at this point. The graphic should depict a sense of unity. "Own the Vision" is to embrace and embody a set of standards within a company brand. Key words: Embrace, Embody, Unite, Come together.

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Files

Download all files - 4.6 MB