Rush Design for Beer Conference Graffiti Wall
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This customer received 13 graphic designs from 4 designers. They chose this graphic design from Jackie Morrison as the winning design.
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Graphic Design Brief
We need a design for an 8' trade show graffiti wall for an upcoming brewmasters conference:
1) our logo, provided in Adobe Illustrator format
2) a licensed high resolution, industry-specific image as main backdrop
3) a word-smith'ed tagline describing our connected service product: 'Clarity for Brewing'
4) high-level text content describing product benefits
Target Market(s)
Small to mid-sized brewery operations / brewmasters
Industry/Entity Type
Trade
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Crisp, clear, simple - accentuating our "Clarity for Brewing" brand
- Sharp, high dpi at full scale (especially stock image)
Nice to have
- Key content in upper 1/2 of display (not down low near the floor)
- Design compatibility with concurrent large counter project - see 'Rush Design for Beer Conference Large Counter Graphic'
Should not have
- Excess design elements distracting from message/brand
Files
Download all files - 5.7 MBDOCX
Graffiti Pop-Up Reference Design Thursday, 14 April 2016 19:37:35
Thursday, April 14, 2016
AI
PDF
ZIP
shutterstock_166419251 Thursday, 14 April 2016 19:37:36
Thursday, April 14, 2016
ZIP
Casne Logos Thursday, 14 April 2016 19:57:13
Thursday, April 14, 2016
Payments
1st place
US$150
Participation payments x 4
US$10