Home Care service logo

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This customer received 66 logo designs from 38 designers. They chose this logo design from AyStudio as the winning design.

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Logo Design Brief

Logo Design for a start up division of a large regional health care system that has been serving this community for 100 years. This new program will be called "Choose Home" and will be a life care at home program similar to Friends Life Care, Seabury at Home and others. There are only about 15 programs that are in operation in the country. This service is a combination of long term care insurance and a delivery model that assures the access, quality and price of care will be provided for members in their homes for as long as is safely possible. If facility based care (Assisted Living, Memory Care or Nursing Care is needed those facilities are available and the quality, access and cost is part of the plan as well.) This service is aimed at a couple in their 70's who are affluent. The final design should communicate: control, a firm plan for the ones they love and the choice to stay at home safely.

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Updates

Design Team,

I was notified today that the health system would like to include PMS color #569 in the designs where possible and appropriate. It is not desired to be the only color but its use will increase the possibility being selected. 

Thanks                                   


Added Thursday, September 05, 2013

Target Market(s)

Aflluent 70+ year old couples

Industry/Entity Type

Insurance

Logo Text

ChooseHome


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
15 Sep 2013 01:44:50 UTC
Language

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