Business Center for Food, Health and Agro entrepreneurs needs a logo
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This customer received 81 logo designs from 27 designers. They chose this logo design from Black Graphic as the winning design.
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Logo Design Brief
*Update: Please read the full brief! Of the 50 something designs that were sent in, more than half did NOT have the subtext in the logo.
We need a logo for a business center that changes its name because of a buy-out and wants to slightly change its course towards welcoming more agro, health and food businesses from the area.
The logo should communicate strength, flexibility and trustworthiness, and be a bit chique. Avoid clichés like leafs or plants: IF you use references towards food, health and agriculture they should be stylized. It's not a cheap business center and doesn't want to be seen as such. It's warm and personable, at the same time highly professional.
* Update: it is not necessary to use a reference to food/health/agriculture, but if you do: not just one of the three ;-)
Target Market(s)
Middle to upmarket businesses in the food, health and agriculture business, SMB (2 to 50 workstations per business).
Industry/Entity Type
Business
Logo Text
Bouwstede
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- MUST HAVE!!!! The subtext: ondernemerscentrum (which translates to business center)
- The colors turquoise, mauve/purple, gray and/or white
- (I tried to pick the right colors down below, but they are not necessarily those exact colors, as long as you use turquoise, mauve/purple, grays and/or white)
Should not have
- Green