• A$160

• 27 designs

• 16 designers

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Character Design Brief

We need a logo for a butcher shop called Pinky's Butchery. The logo should be fun, and incorporate a happy, grinning pig, with a big snout. Lots of use of the colour pink is required. The final design should be something that really stands out. We can imagine driving the company truck, with a huge pig character on the side, and children pointing it out to their mothers. The logo will be used on the truck, the shop front, and in newspapers for advertising. We want Pinky the Pig to be unique, easily identified, and famous. Thank you for your time, and good luck!

Target Market(s)

Everyday families. We want to bring back a bit of old-fashioned butchery, where you actually get to chat with a happy butcher. We want Pinky's Butchery to become a household name.

Industry/Entity Type

Shop

Logo Text

Pinky's Butchery

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We're thinking that the pig will stand outside of the frame of the logo. For instance, we could have "Pinky's Butchery" written in black font, in a rectangular frame, bordered in pink. Pinky the Pig could then be standing, leaning on the frame, as though he owns the business. When we advertise the weekly specials in a newspaper, we would use this same frame idea, with Pinky leaning on it, as the main character. Pinky the Pig should be a pig-skin colour. He may have rosy cheeks and a big snout. He may also have a butcher's hat and/or apron on (this could be in red and white or blue and white stripes. We are open to further ideas.

Nice to have

• See above

Should not have

• See above