Fun butcher shop design with a cheeky pig character
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This customer received 27 character designs from 16 designers. They chose this character design from SilverFire as the winning design.
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Character Design Brief
We need a logo for a butcher shop called Pinky's Butchery. The logo should be fun, and incorporate a happy, grinning pig, with a big snout. Lots of use of the colour pink is required. The final design should be something that really stands out. We can imagine driving the company truck, with a huge pig character on the side, and children pointing it out to their mothers. The logo will be used on the truck, the shop front, and in newspapers for advertising. We want Pinky the Pig to be unique, easily identified, and famous. Thank you for your time, and good luck!
Target Market(s)
Everyday families. We want to bring back a bit of old-fashioned butchery, where you actually get to chat with a happy butcher. We want Pinky's Butchery to become a household name.
Industry/Entity Type
Shop
Logo Text
Pinky's Butchery
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We're thinking that the pig will stand outside of the frame of the logo. For instance, we could have "Pinky's Butchery" written in black font, in a rectangular frame, bordered in pink. Pinky the Pig could then be standing, leaning on the frame, as though he owns the business. When we advertise the weekly specials in a newspaper, we would use this same frame idea, with Pinky leaning on it, as the main character. Pinky the Pig should be a pig-skin colour. He may have rosy cheeks and a big snout. He may also have a butcher's hat and/or apron on (this could be in red and white or blue and white stripes. We are open to further ideas.
Nice to have
- See above
Should not have
- See above