• US$160

• 19 designs

• 4 designers

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Packaging Design Brief

We need to design a bilingual (Arabic & English) baby formula label, stages 1, 2 & 3 for the various age groups as follows:
Stage 1: Birth to 6 months (Infant Formula),
Stage 2: 6 -12 months (Follow on Formula)
Stage 3: 1-3 years (Growing Up Formula)
We want a design that is elegant, professional and western Looking. It will be printed onto a 400 grams can. The brand is called ProfiLac. The brand name is composed of two parts: "Profi" which means advances and "Lac" which means milk. The design should reflect this concept.
We are not allowed to have baby or mother's illustration in the design due to the regulations surrounding the baby formulas. Be as creative as possible and we want the brands to have an classy, premium, elegant and professional feel, look and layout. Below are some requirements:
• Color theme: Each stage will have its unique color as follows derived from our company's logo (ACME):
o ProfiLac 1: Light/navy blue
o ProfiLac 2: Green
o ProfiLac 3: Dark blue
• Unique ingredients/characteristics have to be mentioned on the front panel. Creative ideas are welcome and I am attaching illustrations from competitive products. The ingredients/characteristics are:
o DHA/AA
o 30 Vitamins & Minerals
o Fiber system
o GMO free
• For all products. ProfiLac line should include a special character that will be registered as a trademark. We are thinks of something similar to Disney duck. Creative ideas are welcome. Product images from other companies are attached as a reference. We are not limited to animal characters.
• The current organization of English and Arabic brand name is horizontal however this can be changes according to the designer discretion (e.g vertical).
Usually the label of infant formula can is divided into three parts: Left panel, Front panel and right Panel. Arabic text will be added later, just put a place holder and we will add it locally. We have no limitation for the number of colors. Usually the label has 4 process colors (CMYK) plus a number of spot colors and it is fine to use gold or silver color if deemed necessary for the label.

Target Market(s)

Infants and young children

Industry/Entity Type

Nutrition

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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