• US$300

• 53 designs

• 11 designers

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Packaging Design Brief

We need a packaging design for our wonderful roasted cashew nuts. The cashew nuts are roasted and lightly seasoned with sea salt. Our company specialize in importing and selling healthy/organic food from Southeast Asia into the US.

Cashews nuts are extremely healthy for you. It contains many vitamins and minerals which is good for your heart and body.

There needs to be a theme with colour because there may be different variations of the same cashews. We will have two variation of the same product to start, one shelled cashew nuts and another with the shell still on the cashews.

Target Market(s)

The package needs to appeal to healthy conscious individuals for any age range.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design needs to convey the following message:
  It is naturally good for you
  Organic/earthy feel to the design
  Healthy for the body and heart
  
  Please contain the following text "Roasted Cashews" with "lightly sea salted". The back needs to have a place for a short copy/text.
  
  It needs to be tall and long enough to wrap around the surface it is on. It needs to be easily transformed into two different printing format. It should be a seamless design which can wrap around a standup pouch.
  1. A simple long landscape piece of paper
  2. A standup pouch - picture provided below.
  The size of pouch will be as large as up to
  180mm(W) x 100m(G)x290mm(H) or 7inches(W)x4inches(G)x11-1/2inches(H).
  
  The design must incorporate our company's logo. The logo should be present on the left or right side of the design. The logo is attached, please colorize it to match the design.
  
  Please provide a place in the back for the nutrition facts, ingredients and bar code.
  
  And lastly, think outside the box!

Nice to have

• Have a playful aspect - don't be afraid to be creative here! A playful aspect to the packaging would give the package character. One inspirational example would be : http://www.logodesignlove.com/nuts-com.
  
  Cashews are great source of minerals for your heart: One idea I have is having a heart character hugging a cashew nuts character. Please play with this idea and have fun!I this is only one concept. Please feel free to design anything that is most appealing.
  http://swishost.com/despicable-me-2-minions-banana.html
  
  It would be nice to have bullet points of different minerals the cashew nuts have. Text that describe the product is great as well, such as delicious, healthy, yummy, etc etc.

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Files

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