• A$160

• 109 designs

• 27 designers

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Logo Design Brief

We require a logo for our research group. Our group has been set up to translate medical and health research findings into the real world.

The name of the group is 'TREK' and this should be incorporated into the logo. There are a few rationales behind the name:
1. TREK stands for Translating Research Evidence and Knowledge.
2. The dictionary meaning of trek is 'an often long and difficult journey.'
3. Our approach is based on the book 'Switch - how to make change when change is hard' There are three key considerations here: (i) direct the rider; (ii) motivate the elephant; and (iii) shape the path. The logo should reflect this philosophy but not contain the exact test

I have added a couple of images to reflect these concepts, but we want something cleaner and reflective of a strong academic group

Target Market(s)

Health professionals and researchers

Industry/Entity Type

Medical

Logo Text

"TREK", but also consider the full name - "Translating Research Evidence and Knowledge"

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name TREK and an elephant in the logo

Nice to have

• Colours and fonts which reflect this site would also be good http://semrc.blogs.latrobe.edu.au/
• This is where the group will be based - i.e. at La Trobe

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Files

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