• A$310

• 243 designs

• 22 designers

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Logo Design Brief

We require a logo for a Retail Food Store & Cafe showcasing produce from within a 360km radius of Brisbane.

The attachment 'produce area' details the area from which we source our produce. Consider using the coastline within your design.

The target market is busy, working professionals.

The products offered are high in quality and presentation. The store has a luxurious feel.

We sell fresh produce such as fresh fruit and vegetables; dairy; wheat & flour; fresh eggs; cured meats; fresh seafood; bottled sauces; pickles and jams, which are all made on site; as well as coffee; dine in and take away meals.

Please see attached 'logo samples' file for examples of designs we like.

COLORS
As well as the colors indicated (light olive green & light aqua), we also would like to explore a light brown; like coffee with some milk added.

If you have other colors in mind that evoke quality and luxury, please use them.

FONT
A preferred font style is 'Beaufort Extended Light'.

A CONCEPT TO WORK ON
'Pantry360Logo_Concept' is an attachment that we would like someone to work on.
You may need to zoom in to best see the logo.
Ideally the words - FOOD STORE would start in line with the 'P" in PANTRY and finish in line with the 'Y' in PANTRY.
The small circle is meant to be a variety of foods which we serve. It's positioning is very important, as it can also represent the degrees symbol.
Attachment 'velocity logo' may also give some inspiration.

Target Market(s)

Busy professionals who need quality food prepared for them.

Industry/Entity Type

Food Store

Logo Text

Pantry 360

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A visual reference to the fact that all produce is from a 360km radius of Brisbane.
• This could be done with a circle and/or points indicating locations where produce is sourced from. The text could be incorporated... or not.

Nice to have

• Ability to use logo in pure black and white.

Should not have

• Anything too obvious, cheap or generic

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Files

Download all files - 0.6 MB