MAC Critical Defense Group Logo

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This customer received 77 logo designs from 23 designers. They chose this logo design from Kreative Fingers as the winning design.
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We are looking to update an existing logo. We want a more edgy, dark, gunmetal type look. We are trying to appeal to a more diverse crowd than simply gun people or military wannabes. The primary driver is CHL (Concealed Handgun License) Courses. The current logo does not truly appeal to women. We need a more professional look.
Target Market(s)
Persons interested in real life personal self defense and weapons training
Industry/Entity Type
Defense
Logo Text
Critical Defense Group
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The wording "Critical Defense Group." We prefer it in monotone, dark, gun metal, black and silver. We do like the existing shield with crests, just not the colors.
Nice to have
- We are looking for a very edgy, sleek design. A metallic look or finish would be considered as well.
Should not have
- The existing design looks like it was created for the BoyScouts organization. So please do not use childish, boyscout or cartoonish designs.