• US$200

• 15 designs

• 7 designers

---

Packaging Design Brief

Hello designers,

We are looking for a great design for our new line of products - Wooden baby rattles.

There will be a few rattle styles that will have one universal packaging.

The packaging will be a window box made with craft paper (natural brown box as shown in the attachment). To add some color to the box, please use the same color as we have in our logo. The color can be used for the frames, symbols, headings etc.

Box size: Length 13cm, Height 10cm, Width 4cm.
Window size: Length 10cm, Height 6cm.

Because the toys are wooden, we want the entire packaging to look natural and eco-friendly. Colors should be in the same family as our logo, which is Pantone color

PACKAGING CONTENT:

TOP OF THE BOX: *leave empty*

BOTTOM OF THE BOX:
*company information shown below and space for the barcode sticker*

MARY & KATE, INC.
76-10 34th Ave.
Jackson Heights
New York, USA
www.maryandkate.com

FRONT OF THE BOX:
Space above the window 2.5cm:
WOODIE BUDDIES by Mary & Kate
* + use Mary & Kate Logo and age recommendation icon for age: 0+ months*
Space below the window 1.5cm:
Safer for the baby, better for the Earth

BACK & SIDES OF THE BOX:
The rest of the content can be distributed on the back and 2 sides of the box:

3 stars indicate the beginning of the segment, 5 stars mean the end of AN IMPORTANT segment. Segments should be prominent and may be placed in individual frames or on the side of the box

***
DEVELOPMENAL TOY
EXPERTLY DESIGNED TO:
- Stimulate baby's senses
- Encourage learning and social skills
- Promote grasping and fine motor skills development
*****


***
All-natural European beechwood
Non-toxic water-based paint
Safe for mouthing and teething
Sustainably harvested
Recyclable
Biodegradable
***
Please use recyclable & biodegradable symbol

ALL NEW MATERIALS:
Natural Beech Wood

CARE INSTRUCTIONS:
Wipe clean with damp cloth. Do not submerge in a water, do not sterilize.

CAUTION:
Packaging may create safety hazard. Remove all packaging, including ribbon ties before entrusting to a child. Adult supervision required. Inspect teether before each use, discard and replace if cracks or tears develop.

Meets and exceeds ASTM, CPSIA and CE toy safety standards

Follow us @maryandkate on Instagram and win great prizes with your Woodie Buddies

MADE RESPONSIBLY IN CHINA OF WOOD GROWN AND IMPORTED FROM EUROPE

©2016 Mary & Kate, Inc. All rights reserved.

BOTTOM OF THE BOX:
*company information shown below and space for the barcode sticker*

NOT A REQUIREMENT BUT NICE TO HAVE:
The box is for the rattles that will be 4 different characters and a rainbow: please see the attachment. It would be nice to include the sketches of the toys and their names on the box. The design is left up to your creativity.

Characters:
Debbie the Duck, Theo the Turtle, Willy the Whale, Bella the Butterfly + Colorful Rainbow.

Target Market(s)

babies

Industry/Entity Type

Toy Store

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Craft Paper Box - brown color as shown in the attachment

Nice to have

• Rattle characters and the rainbow as shown in the attachments:
• Debbie the Duck, Theo the Turtle, Willy the Whale, Bella the Butterfly + the Rainbow.

Should not have

• please do not change the font on the logo

---

Files

Download all files - 3.4 MB