Luxury Travel Company - Selling Australia to UK Market

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This customer received 151 logo designs from 63 designers. They chose this logo design from The RANFOUR Project as the winning design.
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Logo Design Brief
We need a logo for our new brand "Australia Travel Group". Our resident specialists design luxury bespoke holidays for our discerning clientele.
The logo should be relevant and represent a taste for Australia. I'll leave that to your imagination.
We are targeting ourselves at the higher end of the market, with luxury at the forefront, so please use colours that express luxury.
Although I have selected text only as an option, please be imaginative with this as we want something with a little more creative done with the text. Incorporate something Australian into it. We'd like something in-between text only & pictorial combination.
Please use text enclosed by speech marks.
"AUSTRALIA TRAVEL GROUP"
***tag line***
"luxury bespoke specialists"
I've attached a screen shot of the top of our home page which is under construction. The new logo will replace Voyage logo which currently sits there. It doesn't necessarily need to resemble or be of a similar shape. I'll leave that to your discretion.
Target Market(s)
middle class, UK market,
Industry/Entity Type
It Company
Logo Text
Australia Travel Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.