Label Redesign For Cannabis Pain Ointment

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This customer received 29 label designs from 9 designers. They chose this label design from Za Za as the winning design.

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Label Design Brief

I have created a topical cannabis pain ointment for people with cancer to arthritis to skin conditions etc. It sells in medical marijuana dispensaries across BC Canada. I originally designed my really bad label myself out of urgency. Its come time to redesign it and make it more professional and eye catching.
My company is called "Weeping Willow". ***The label does not need to have anything to do with the willow tree.
Pictures of current bad label attached.
I need for this label to list the company name, the ointment name (Extra Strength Cannabis Ointment) and also the ingredients and directions. It will be a label that is wrapped around the jar (1.5 inches x 7.5 inches).
I want this label to be artistic. A piece of art in itself. I want it to take inspiration from concert posters or craft beer labels. I want it to be edgy, different, classy and sexy.
Ill attach pics of my current bad label (wood-grain, amateur, boring) and also a few shots of images that I like so you can get a sense of my style.
So looking forward to seeing what everyone can come up with.

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Updates

Hi designers!Wanted to mention the label does not have to have anything to do with the willow tree. Willow tree images tend to be depressing and eventually I will have a small logo to put on the label.. For now, Id like the label to be simple and artsy, but am open to all kinds of suggestions. I open to more medical looking labels as long as it will stand out on the shelves. I am also open to vintage designs.Thank you for your time! Added Monday, May 16, 2016

Project Deadline Extended
Reason: I am extending the deadline because I am waiting for some designers to submit changes. Thank you very much!
Added Monday, May 23, 2016

Target Market(s)

All ages including but not limited to customers who do not ingest marijuana. Some patients want the benefits of the medicinal herb without the psychoactive effects.

Industry/Entity Type

Medical


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must be artistic.
Nice to have
  • Mature, classy and super duper hip.
Should not have
  • Bob Marley or stereotypical cannabis smoking images.
  • Does not need to have anything to do with willow trees.

Files
Download all files - 2.0 MB
JPG
th Friday, 13 May 2016 04:43:38
Friday, May 13, 2016
JPG
wwh3 Friday, 13 May 2016 04:43:38
Friday, May 13, 2016
Payments
1st place
C$160
Total
C$160

Project Deadline
28 May 2016 04:45:08 UTC
Language

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