• A$160

• 104 designs

• 27 designers

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Logo Design Brief

We need a logo design for a brand new local Sydney based personal training business called Pulp Fitness.

The name was inspired by the movie Pulp Fiction so a subtle reference to this would be highly considered however not essential.

Our specialty services aside from general fitness training will include:
- Strength and conditioning
- Weight loss
- Brazilian Jiu Jitsu Conditioning

Overall design needs to be easy to adapt to merchandise, signage, website, social pages etc.

Target Market(s)

18-45 year olds. Male or female.

Overall broad target market but mainly catering to Fitness enthusiasts & Brazilian Jiu Jitsu practioners.

Industry/Entity Type

Personal Trainer

Logo Text

Pulp Fitness

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fresh looking design
• Must appeal to weight loss clients aswell as a martial arts practioners

Nice to have

• One of the following integrations into the logo would be cool but happy to not have any of them if you have a cool concept for the logo that doesnt reference it at all:
• JIU JITSU:
• I will cater to Brazilian Jiu Jitsu Conditioning which is a style of a martial arts & this is my main passion so anything you can do to incorporate this into the design with this in mind would be great. this is not essential if it doesnt fit the overall design but I have thought about incorporating a jiu jitsu black belt see example below
• PULP FICTION MOVIE:
• Also as above the name was also inspired by the movie Pulp Fiction so if anyone has any ideas on how we can have a subtle reference to this would be highly considered however not essential.
• KETTLE BELL:
• A reference to this will be considered if well integrated

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Files

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