Logo for health food company "BetterFoods"

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This customer received 103 logo designs from 29 designers. They chose this logo design from GLDesigns as the winning design.
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The logo is for the company "BetterFoods" which focuses on healthy breakfast products (However, the logo should not be tied to any specific product as we will extend our product line).
The logo should be simple, modern and elegant.
The logo should have a "premium" or "upscale" look as we target the upper end of the market.
The logo of our first project (mycerealmix.com) can be seen in the attachment as reference, but the company logo should not look the same or similar.
Target Market(s)
health conscious consumers that look for all natural, healthy breakfast/snack alternatives and are willing to pay a premium for it.
Lifestyle/interests/keywords: paleo diet, primal lifestyle, low carb, gluten-free, health&wellness buyers, fresh&healthy, no artificial ingredients
Industry/Entity Type
It Company
Logo Text
BetterFoods
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please not exact spelling:
- "BetterFoods"
- text must have uppercase B and uppercase F
Nice to have
- abstract logo + text, combination or wordmark logo