• A$220

• 24 designs

• 12 designers

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Flyer Design Brief

Anston paving stones is a long established manufacturer and supplier of concrete paving, pool coping and landscape features.
it is known as a premium, top end product which over recent years has lost market share to imported natural stone which is in some cases a lot cheaper. There is a perception that natural stone is better and now also cheaper.

I think a lot of the information required for the flyer is already on our web site www.anston.com.au We service the following types of customers; Architects, Pool Builders, Landscape designers, Landscape contractors and private customers. A lot of times our product is specified by a designer and then the private customer comes to our showroom for final selection. The main purpose of this flyer would to give to the private customer when they come to us for final selection, reinforcing the value of our brand and product.

Target Market(s)

Middle to upper class who have paid for a designer. Like our product but cant help being drawn to a cheaper alternative.

Industry/Entity Type

Landscaping

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use existing Anston logo.

Nice to have

• We have one awards. Gold medals. Landscaping is very visual. Images as well as inspirational text. Not to technical.
  
  I think of Anston as Mercedes. THey have Sports cars, Luxury cars, Commercial vehicles, family cars. Wide customer base but always with mercedes branding and quality.

Should not have

• Want to let people know we can supply products that are affordable if they have a budget without compromising our brand as atop end product.