By the Surf Vacation Rentals needs a logo design

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This customer received 127 logo designs from 23 designers. They chose this logo design from hih7 as the winning design.
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We need a logo design for our vacation rental / property management business based in Panama City Beach, Florida. The name of the business is "By the Surf Vacation Rentals". We manage or "rent out" beach houses and condos to vacationers who wish to stay in accommodations other than a hotel. All of the properties we manage are gulf front and we would like to incorporate a "beach" "wave" or "surf" design of some sort to reflect our business name. We do like fun and vibrant colors but also like more calm and relaxed colors like turquoise & coral. We see a lot of logos in our area which are typically beach balls, sunshine, palm trees. While we are not opposed to those symbols, we also like more calming / whimsical symbols & fonts, possibly to include shells, starfish,sea horse, and/or mermaid, We like a scroll or script font but too much script can become illegible when put into print. We certainly want our info to be legible for advertising. We are not opposed to block/square letters either if combined with a logo that will look more upscale and sophisticated.
Updates
Project Deadline Extended
Reason: Was not able to dedicate sufficient amount of time for project/feedback due to heavy work loads of the Summer rental season.
Added Thursday, June 16, 2016
Target Market(s)
Vacation beach house/condo rental guests
Industry/Entity Type
Lodging
Logo Text
By the Surf Vacation Rentals
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- coastal, beach, wave, surf, shells, starfish, sea horse, sand dollar, mermaid,