• US$160

• 75 designs

• 19 designers

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Logo Design Brief

We are re-branding our store and need a logo design for a gun store and indoor shooting range. We want the logo to project the entertainment/excitement factor over serious firearms issues like protection from criminals or politics. It should appeal to the mass market by not being overly "tactical" but not so goofy or laid back that it comes across as unserious.

Target Market(s)

Men and women aged 34-55 who are conservative gun owners.

Industry/Entity Type

Gun

Contact Information for Business Card

Big Shot Armory & Range
5957 Heisley Rd.
Mentor, OH 44060
440.639.1911
http://www.bigshotarmory.com

Logo Text

Big Shot Armory & Range

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be designed in a 9:5 aspect ratio so it fits when we go to get the sign installed. Color scheme must be black, white and red.

Nice to have

• Somehow work a bullseye/target into the "O" in "Big Sh O t".

Should not have

• No overt pictures of guns. We don't want it to look too "tactical" as it should appeal to people who haven't shot guns but would consider it.

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Files

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