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Re-Design Of High Traffic Content Hub
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This customer received 65 web designs from 7 designers. They chose this web design from pb as the winning design.
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A$360
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65 designs
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7 designers
Web Design Brief
“Without A Hitch, is a comprehensive online hub dedicated to helping over 150,000 visitors a month have a smooth towing trip. Without A Hitch is the place where you’ll find up-to-date information, practical advice, ‘how to’ guides and handy tips for your caravan, trailer and anything else you need to tow."
Content on the site is split in to 4 main pillars:
“Caravan” “Trailer” “Boating” "Travel"
Each pillar is split further in to 3 categories:
How To • Products • Reviews
We are crowd-sourcing the redesign of the following pages:
- Home Page
- Category Page
- Single Post
- Search Results
- Static Content Page (Terms & Conditions/ About / Privacy Policy)
Look and feel to be implemented inline with UX best practice.
A strong conversion focus is desirable site wide (e-book downloads & newsletter subscriptions are offered).
Our preference is for the home page to provide the visitor with a visual snapshot of fresh site content and encourage the user to explore the site further using navigation or search.
Design elements to be featured on the home page:
Main Navigation
Site Search
Newsletter Subscription Box
eBook Download CTA
Mission Statement
2 x Recent articles from each top level content pillar including featured image and title.
An area to feature 3 of the site's best performing articles including featured image, title and excerpt.
Mission Statement: "Without A Hitch is the place you can turn to for up-to-date information, practical advice, ‘how to’ guides and handy tips for your caravan, trailer and anything else worth towing. "
Selected designs will be coded in responsive bootstrap so preference will be given to designs presented with this in mind.
Logo's attached in transparent white and transparent dark.
Live site located at www.withoutahitch.com.au
Industry/Entity Type
Recreation
Number of Pages Required
5+ page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong conversion focus (eBook downloads and newsletter subscriptions)
