• US$500

• 18 designs

• 5 designers

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Web Design Brief

The primary objectives of this website is lead generation, create authority and enhance trust factor so that potential clients utilize Matters of Divorce services.

In an effort to provide prospects with a comprehensive explanation of the company’s services, Matters of Divorce will be creating a new website to provide, a user-friendly experience that will lead a person onto the right pathway where they will find tailored information depending on the stage they are in: Thinking of Divorce, Ready to Move Forward, and Recently Divorced.

Visitors will land on the homepage, which will give them the opportunity to select from the three types of personas shown. Messaging will be written specifically for each persona type, a lead-gen form will be present throughout the entire site, and a free downloadable form will be provided to them.

Once the lead gen form is submitted, information will be sent to Matters of Divorce consultant, who will follow up with the prospect.

Social Integration with website continue to prove Matters of Divorce authority and expertise.

Target Market(s)

Individuals who are considering or our in the process of divorce find themselves in a state of trying to make sense of it all. They lack the knowledge they need concerning the divorce process. Both men and women are typically scared of the unknown and financial loss. Due to the emotional stress they hire an attorney quickly that may not be suitable to their personality and/or situation.

Both men and women need an unbiased and informed partner that can guide them in the right direction. Time is their most precious commodity; making costly mistakes might ruin their financial situation, enhance their stress levels and prolong the divorce process. Both parties are looking for the right answers, the right professional divorce team, i.e. lawyer, mediator, financial planner, etc. to help them get their lives back in order.

Demographics
• Men and Women
• Ages 36 to 55
• Income: 80K+ per person or $150K+ combined
• Working Professionals: dentist, managers, creative directors, bankers, etc.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Visual Feeling
  • The look and feel should represent a feeling of trust and reliability.
  • Use colors from the logo.
  • Please select images from I-Stock Photo
  • Please refer to wireframes to see where images should be placed
  • Calls To Action should stand out on each page.
  
  Use the new logo Matters of Divorce Logo and tagline: Answers, Referrals, Support.
  
  Please use the following URL: www.mattersofidivorce.com
  

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Files

Download all files - 2.5 MB