• US$360

• 70 designs

• 31 designers

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Logo Design Brief

We need a logo design for a new brewery based in Whitewater, Wisconsin. The name of our brewery is "Second Salem Brewing Company." The name comes from the late 19th to early 20th century, when a spate of paranormal activity, mysterious human behavior, etc. resulted in Whitewater being nicknamed "The Second Salem."

We view the brand as comic-horror, with a little bit of a steampunk feel that touches on the historical era from which the name originated. At the same time, we don't want to incorporate those things in a limiting way, and are open to a wide variety of interpretations.

We would also like the logo to represent our locally-owned and environmentally-conscious intentions.

Target Market(s)

Of-age lovers of great beer, regardless of gender, education, occupation or ethnicity, who believe in supporting local and environmentally sustainable industry.

Industry/Entity Type

Brewery

Logo Text

Second Salem Brewing Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean, circular design that represents the balance between hops and malt that we hope to achieve in our beers.

Nice to have

• 1) The words "Second Salem Brewing Company"
  2) Images, stylized or otherwise, that represent beer, the ingredients or equipment used to make it, or the enjoyment thereof. Examples would include hops, barley, electrical wires, steam pipes, a bubbling cauldron, etc.
  3) References to the specific occult history of Whitewater and its environs. Hints: Morris Pratt Institute/Bloody Mary/Strange Fires in the 1970s/Beast of Brae Road/Starin Park Water Tower.
  4) References to our desire to be as green and local as possible.
  5) The words "Whitewater, WI"

Should not have

• Anything that would allow it to be confused with another brewery's logo.