• US$400

• 114 designs

• 22 designers

Logo Design Brief

We need a logo design for our business, selling farm-raised beef direct to consumers as "ice box" beef. Target market is the household food decision maker - the wife and mother. We produce beef that is tasty and tender, in smaller portion sizes more like what was common 50 years ago than the huge steaks of today. We do this by breeding cattle that are naturally smaller and that mature at much lower weights than the typical cattle common in today's beef industry. We also sell cattle as breeding stock to other breeders and youth who exhibit the cattle at shows.
The company name "Bear Grove Beef Inc." is in honor of my father, who always wanted to name something after the one-room schoolhouse down the road from his farm - the "Bear Grove School." The name is a tribute to my father and his perseverance on the farm over the last half a century, and his affinity for the simple days when he grew up and attended a one-room schoolhouse, himself.
We love blue skies and green pastures and would like to see these colors emphasized in our company logo.

Updates

Many submissions have included an image of a cow or bull. We have decided that if the logo we choose includes an image of an animal, it will not have horns and will not depict a specific breed or color. Outlines, colors that fit the blue/green theme of the design brief, or other creative options will be considered. Please consider the business sells both beef to consumers and high quality breeding animals to other cattle producers. For examples of shapes that depict what high quality cattle look like, please refer to the photos on the following web page.

http://jbarwcattle.com/hall-of-fame/

Also, we will not be using "Inc." in the logo.

Added Wednesday, August 28, 2013

Project Deadline Extended
Reason: Accepting final edits and revisions from designers of the top 5 designs.
Added Tuesday, September 10, 2013

Target Market(s)

Mothers/housewives who are the primary food decision buyers in the household

Industry/Entity Type

Marketing

Logo Text

BGB or Bear Grove Beef

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)