Pinnacle Procurement - Consulting firm looking for a Professional Business Logo design

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This customer received 137 logo designs from 37 designers. They chose this logo design from Brigs as the winning design.
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Logo Design Brief
Pinnacle Procurement are looking to update their logo and strongly brand their name in the Australian market place.
We are seeking to heavily increase our brand awareness and require a logo that provides us with a professional appearance and provides us with an impact in the market.
WE WANT OUR LOGO TO BE RECOGNISED!!
About Us
Pinnacle Procurement are `The Procurement People’.
Our mission is to be one of Australia’s greatest companies. Our aim is to help our customers achieve the best result from their purchasing experience.
Our Target market is companies with 80+ employees. The market we segment is heavily male based, between the ages of 35-55 years of age.
Our Requirement:
• IMPACT! IMPACT! IMPACT!
• BUSINESS & PROFESSIONAL LOOKING
• RECOGNISABLE IN THE MARKET!
• We like the colours orange, blue and green; but we are open to others upon your recommendation.
• We are looking for a simple logo that has a strong impact and will be strongly recognised once advertised in the market space.
• The logo needs to be suitable for all formats of advertising such as our website, marketing brochures/materials/advertisements, trade show banners, business cards and embroidery on shirts. We use all these forms of advertising so it needs to be transferable between them.
• Some of the example logos that we like include BP, BHP Billiton, Shell, Apple, Nike, CAT, NBC, QANTAS PricewaterhouseCoopers, & Woolworths.
Our website is www.pinnacleprocurement.com.au
We look forward to you award winning designs. If you require any further information please feel free to contact us.
Regards
Pinnacle Procurement
Target Market(s)
Senior Procurement Managers
Industry/Entity Type
Business
Logo Text
Pinnacle Procurement
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo design must have:
- • IMPACT! IMPACT! IMPACT!
- • SHARP
- • BUSINESS & PROFESSIONAL LOOKING
- • RECOGNISABLE IN THE MARKET!
Nice to have
- This is open to the market, but like the logo's such as BP, logitech etc. I would be Very interested in abstract logos. I would be happy to pay more for the right design.
Should not have
- please dont use PP as the logo. I'm looking for Something more Creative, and thinking outside the box