AIT Extension logo competition
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This customer received 86 logo designs from 29 designers. They chose this logo design from tri.nguyen2009 as the winning design.
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Logo Design Brief
AIT Extension is the continuing professional development and executive education hub of the Asian Institute of Technology (AIT). AIT is based in Thailand, just north of Bangkok.
The new logo will be used in conjunction with the AIT logo (usually in its full form, with logo, acronym and full name, and sometimes just with the (globe) logo).
The chosen logo will set the tone for a redesign of the website, and all promotional materials. It need not be limited to the the color scheme on the current website (www.extension.ait.ac.th). However it will usually be used in conjunction with the AIT logo, which is usually dark green, or white on dark green background (www.ait.ac.th).
Our clients are mostly sectoral development projects funded by Official Development Assistance (ODA) agencies and development banks. Our work may also be with ministries and other apex government agencies. We work across Asia, with most clients coming from South Asia and Southeast Asia. We are increasingly active in Africa, and work with development partners globally.
Development partners include USAID, GIZ, UNEP (CTCN), ADB, World Bank and projects funded by such agencies.
Target Market(s)
Development professionals, project managers, human resource development managers.
We work across the following domains: Technology, Engineering, Management, Environment, Energy, Agriculture, Planning, Development, Governance, Banking & Finance, Education.
Industry/Entity Type
Education
Logo Text
AIT Extension; Executive and Professional Education. (The latter is optional; designs with and without may be considered)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "AIT Extension"
Should not have
- Should not replicate the AIT logo, but should complement it and be useable next to the AIT logo in all AIT Extension promotional materials.
- This is important, people. The logo should not replicate the AIT design, but should be designed to be used with the AIT logo.
- So pleSe don't come up with new designs for AIT itself - that'll be a waste of time.
- Please also pay attention to the look and feel descriptors below.
- The AIT logos are attached for reference.