• A$160

• 83 designs

• 28 designers

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Logo Design Brief

**Please Note - will likely be finalising design on or before JUNE 4. Sorry I can't work out how to change to this date.** *****PLEASE STOP UPLOADING MULTIPLE VERSIONS OF THE ONE DESIGN. WE WON'T MISS ANY. WE THOROUGHLY CHECK THEM ALL. PUT THE DIFFERENT VERSIONS IN THE ONE ENTRY. THANKS.****** (Apologies if I just eliminate your design without providing feedback. I'm a creative so I know how important feedback is but you can thank those who have submitted the same design up to 5 times with no actual differences for making it impossible to sort through designs in any reasonable amount of time.)


New logo design for 40 year old company that is a major supplier of baking and kitchen utensils to the Australian market. Products such as cookie cutters, mini tongs, mini rolling pins, cup cake pans, cake boxes, etc. We are new owners and want to show an exciting new direction, but also a return to the values of the original owners, which strongly featured innovation. Please note there is an American company with the same name in the same industry. We have no affiliation with them.

Target Market(s)

Our end consumers are more likely to be female than male but we want a 'gender neutral' logo.

Industry/Entity Type

Business

Logo Text

Fox Run

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Text based logo. Our 'parent' entity has a logo with orange and charcoal. see www.craigdamen.com.au (don't need to copy style but we do want to keep with that colour palette. Hard balance to find between the 'trust and heritage' of a company established for 40 years and the innovation and creativity of a market leader. **Please Note - will likely be finalising design on or before JUNE 4. Sorry I can't work out how to change to this date.**

Nice to have

• If you do include a 'fox' it must be an elegant silhouette only and secondary to the design. If you do include cooking utensils, again subtlety is the key. One idea I wouldn't mind exploring is a 'flowing' design. Like it has been written with a paintbrush. Still crisp, clean and modern, not all frilly. Sorry if that's not clear. Please more 'sliders' have deliberately been left in those positions.

Should not have

• Slightly altered off the shelf fonts. If this is primarily a word mark I want something unique. I'm a photographer and work with PS & Ai all the time. If I wanted something like that I'd search a font foundry myself! Thank you