• A$160

• 146 designs

• 48 designers

---

Logo Design Brief

- - - REVISED BRIEF IN BOLD – - -

A logo is required for a Perth based business called træ Furniture Design. I specialise in unique hardwood (predominately Jarrah) furniture pieces i.e tables, beds, cabinets and chopping boards. The wood that I source is recycled and rustic in nature. I then work with each piece of timber to embrace the grain/colour/imperfections to create a fine piece of furniture.

I would like to incorporate the æ symbol as træ means wood in Danish.

The feel for the logo that I'm after is rustic, yet professional. Happy for a creative approach with the design - all of my pieces are unique, I'd like that to be translated into the logo.

At this stage I haven't envisioned the use of colour. However, if you think a colour would enhance the design, I'd prefer pastel colours.

I'm looking to use this on a metal stamp to trademark my designs. Therefore I won't be able to have anything too intricate with the design.

- LIKE THE LOOK OF ræ BEING SLOTTED WITHIN A LARGER t (image attached)
- KEEN ON A SIMPLISTIC LOOK I.E SLIM LINES FOR IMAGE
- IF WE COULD SEE MORE CREATIVE APPROACHES WITH INCORPORATING A TREE INTO THE LOGO, THAT WOULD BE GOOD. FEEDBACK WE’VE RECEIVED IS THAT SEEING A TREE WILL SHED MORE LIGHT ON THE MEANING OF THE NAME. WE ARE FOND OF THE SIMPLISTIC STYLE TREES (IMAGES ATTACHED)
- WOULD ALSO LOVE TO SEE HOW YOU COULD INCORPORATE THE LETTERS T/T, F/F & D/D INTO A TREE. WE HAVE ATTACHED SOME QUICK SKETCHES OF WHAT WE MEAN BY THIS.
- ANOTHER OPTION IS TO STEER AWAY FROM THE ‘TREE LOOK’ AND INSTEAD HAVE A UNIQUE ANIMAL SYMBOL (PREFERABLY A FOX OR WOLF). WE HAVE ATTACHED IMAGES OF THE TYPE OF SLIM LINE IMAGES WE FOUND AND WERE FOND OF.
- ALSO ATTACHED A UNIQUE USE OF WOOD WITHIN AN ANIMAL (TATTOO) THAT WE LIKED. SOMETHING SIMILAR WOULD BE WELCOMED
- COULD USE WOOD GRAIN IN THE LETTERING

WE REALLY APPRECIATE ALL THE SUBMISSIONS THUS FAR!
Thank you and we look forward to reviewing your unique designs.

Target Market(s)

Customers after top end and unique furniture purchases

Industry/Entity Type

Furniture Store

Logo Text

træ FURNITURE DESIGN

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• designers choice

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Would prefer træ to be in lower case on the logo

---

Files

Download all files - 3.6 MB