• US$160

• 108 designs

• 33 designers

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Logo Design Brief

We need a logo design for a private social networking company, based in London, UK. It's an invitation-only online network for high-profile, predominantly single, men and women, who graduated from leading universities and work for well-know companies. Our platform allows them to communicate, register for private events, and receive special offers from luxury brands.

This is the description of our company: "Primerry Club is a global circle of trust which brings together exceptional people committed to building life-long personal, friendship and business relationships.

Our carefully selected members come from world leading universities, top-tier companies and successful family businesses.

Club members participate in regular private events and weekend trips, discover, meet and socialize with similar high-caliber people and receive exclusive privileges from inspirational brands."

The final design should be simple, original (recognizable), and communicate luxury, style, premium quality.

Please, use black, white, grey, dark red colors.

We would like to have an Icon for a mobile app as well as a full logo with a "Primerry" written on it.

I attached some photos from our recent events for your inspiration.

Target Market(s)

Successful men (25-50) and women with high income (20-40) and top university background
Expatriates & Londoners (75% | 25%)
Top managers, highly qualified specialists, businessmen, recognised creative class: models, designers, artists.

Industry/Entity Type

Social Club

Logo Text

Primerry

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A symbol (or a letter "P") as an icon for a mobile application and the text "primerry"
• Simple but a luxury style logo

Nice to have

• I would like to get logos with some original ideas that reflect concepts:
• 1) exclusive society
• 2) black-tie events
• 3) closed circle of trust
• 4) social discovery
• 5) private events

Should not have

• Too many different colors

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Files

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