Bar Crawl Website required

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Web Design Brief
Hi,
I need a new website (www.freebarcrawl.com) to have the company information on one page (2 maximum) with an auto responder.
I will need to be shown how to update the site and use of auto responder. And I’m looking to build the site further as the crawls grow.
Ideally to be worked on with SEO – looking on Google for these words:
Best bars in London
Pub crawl London
Night out London
Bars London
I want the writing to be clear, concise and easily read in UK English but I need the design to be fun and cool (as its promoting a bar crawl).
We’re looking to drive people to the site and then attend a night. We’re targeting 18-35 year olds who live in London and want to party.
I want the picture gallery to look cool, the benefits clear to see and easy for the customer to sign up (website takes e-mail address)
We run bar crawls and our service is free to the customer, which we want to be prevalent but I want it to look like a trustworthy site and not one that is just trying to "sell" ie "whats the catch"?. Really want the website to be fun too and not over a background image.
I have provided the content (attached) but looking for you to come up with a design that is engaging, fun but also clear to read.
Examples:
http://www.camdenpubcrawl.com/
http://www.1bignightout.com/index.php?option=com_content&view=article&id=1&Itemid=1
http://www.shenaniganscrawl.com/
Thanks,
Updates
Hi,
The name of the company is called "Free Bar Crawl".
Please can the benefits (free entry, free shot etc) as per my word document be included on the homepage.
Can the content/structure be more similar to my word document that I uploaded.
Thanks,
Sam
Added Wednesday, November 02, 2011
Target Market(s)
18-35 year olds in London who like a night out.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Cool Photo Gallery
Autoresponder
Calendar with dates of crawls (I need to be able to update this)
Ideally on one page but will look at 2 pages if 1 page is not enough.
Should not have
- No Cheap looking background