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Logo for Organic and Healthy Smoothie Bar
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This customer received 200 logo designs from 28 designers. They chose this logo design from mm_man56 as the winning design.
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€120
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200 designs
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28 designers
Logo Design Brief
We are looking for a logo for a Germany based smoothie bar chain called "Smoothlies". The "L" in the name is deliberate, it is a mixture between "healthy" and "smoothie". We target health-conscious families, young professionals and the green / organic / fair trade young generation.
The keywords for the Logo are the following (in order of importance): Natural, healthy, organic, handmade, colourful, sustainable, authentic, green, educational, energetic, happy, playful
Here are the specifications for the design:
Logo type like the Silver & Green logo (see attachment), similar font. Smoothly letters with different colors, same color style like Silver & Green (kind of watercolour, pastel and soft colours, yet colourful and playful). The background should look very smooth, almost as if you want to touch it, like baby skin. A Wordmark-Logo, not a Pictorial-Logo, not like Apple (Picture and Text) but like Coca Cola (Where the text is the logo are the same thing). Playfulness and symbolism should be in the wording. But even though the Silver & Green logo has a whole array of different versions in different colours, our logo should have only one version, preferably with the different colours included.
We also would like to have some graphical element that interacts with the text, please refer to "NDTV Food" and "ToysRUS" as examples (see attachment).
Updates
Project Deadline Extended
Reason: I was somewhat busy the last days and will therefore extend the deadline here for 5 days.
Added Sunday, June 26, 2016
Target Market(s)
Health-conscious families, young professionals and the green / organic / fair trade young generation.
Logo Text
Smoothlies
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My company is expecting a vector image (svg, eps, ai)
Nice to have
- - The letters in different colours, in fact, lots of colours, because it's about fruits, lot's of fruits, and vegetables
- - A nice graphical element that plays with the text (take NDTV Food or ToysRUs logo as example) representing smoothies/drinks/fruits/nature/etc...
- - The letters don't have to align perfectly, they might dance around a little if it fits the design (see ToysRUs logo)
