• US$160

• 46 designs

• 17 designers

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Logo Design Brief

The original name for our brewery was "Gluttony Brewing Company" but we ran into problems getting that trademarked. When brainstorming new names, we thought to search to find a definitive listing of the 7 deadly sins (7DS). The Pope that defined the 7DS as we know them today, ranked them from least to most serious - Gluttony was the second. Second Sin was born.

The idea behind 'gluttony' and thus our new name, is that we want our customers to be gluttonous about our beer - they can never get enough. Unlike most traditional breweries, we aim to have no flagship beers, instead, offering a constantly rotating list of beers to keep our clientele coming back for more. Our beers combine old world styles, with new ideas, techniques and ingredients to create balanced, interesting flavor profiles.

Target Market(s)

Craft beer drinkers/enthusiasts 21-45

Industry/Entity Type

Brewery

Logo Text

Second Sin Brewing Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name must be fully spelled out - i.e. Second SIn not 2nd Sin

Should not have

• Although our name comes from a religious background, we would strongly prefer to steer away from any caricatures of monks, etc.