• US$160

• 91 designs

• 36 designers

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Logo Design Brief

ChoiceCarLoans.com is an new lead generation web site yet to be built. The site will take applications for persons wanting to apply for a car loan. You can see a competitor here: blueskyautofinance.com. Our site will be similar in nature to this one.

The design should communicate financial safety and professionalism. (Please do not use a "swoosh" in the logo.)

An icon used in conjunction with the text is OK.

* UPDATE: After reviewing a few of the submissions so far, I like the ones that have a car element in the graphic. FYI

Target Market(s)

Consumers looking for a car loan. Typically a "sub-prime" consumer. In finance, subprime lending (also referred to as near-prime, non-prime, and second-chance lending) means making loans to people who may have difficulty maintaining the repayment schedule, sometimes reflecting setbacks, such as unemployment, divorce, medical emergencies, etc. Historically, subprime borrowers were defined as having FICO scores below 640, although "this has varied over time and circumstances."

These loans are characterized by higher interest rates, poor quality collateral, and less favorable terms in order to compensate for higher credit risk.

Industry/Entity Type

Automotive

Logo Text

Choice Car Loans

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The color Blue used in the logo. Other accent color(s) is OK.
• Text: Choice Car Loans

Should not have

• Any swooshes. Gradations/Fades.