• US$260

• 267 designs

• 53 designers

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Logo Design Brief

We need a logo design for a new company based in Houston.
We will develop a new chili powder seasoning container 100 real fruit ingredients

Product seasoning mix presentations:
1.Classic Chili-Lime Flavor
2.Salt-Lime Flavor
3.Chili-mango Flavor
4.Chili-Tamarind Flavor
5.Chili-Strawberry Flavor

What is a Chili powder seasoning?
Tajin is the most popular product is a tangy,little spicy and full of flavor that enhances the flavor of the fruit, vegetables and more. It's a "seasoning" powder (called salsa en polvo in Spanish) consisting of chile peppers, salt, and dehydrated lime juice.

It is available in small plastic shaker bottles (as well as economy-sized bottles) that can be found in almost any general store, and is commonly used as a condiment on the tables of many Mexican restaurants, to season mango and melon, and as a seasoning in micheladas, a beer cocktail.

USES
Fruit Seasoning
Snack Seasoning
Beer Salt
Margaritas, Micheladas Drinks seasoning
Meat Seasoning

Main Brands in the Market
1.Tajin (Hispanic ans Anglo market)
2. Sal La Fina (Hispanic)
3.Trechas (Hispanic)
4. Valentina (Hispanic)

DEMOGRAPHIC MARKET
1. MULTICULTURAL / DIVERSITY
2. MILLENIANS
3. HISPANICS IN USA

RETAIL MARKET
The market leader is Tajin who now you can see all over in the USA supermarket chains.

- Walmart
- HEB
- Kroger
- Target
- Amazon

FOODSERVICE MARKET
- Sysco
- Specs
- etc

references
https://www.youtube.com/watch?v=6BM3P_NLFlI
https://es.pinterest.com/explore/michelada-recipe/
http://blog.mrbeer.com/20-ultimate-michelada-recipes-for-cinco-de-mayo/

Target Market(s)

DEMOGRAPHIC MARKET
1. MULTICULTURAL LIVING IN USA
2. MILLENIANS
3. HISPANICS IN USA

Industry/Entity Type

Retail

Logo Text

FrutiChile

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be modern, clean and colorfull.

Nice to have

• Nice mix between latin and modern stylish

Should not have

• Not mexican hats, mustaches or mexican stereotypes

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Files

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