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Off-Road Lifestyle Brand "Rowdy Off-Road" Needs a Rugged & Professional Logo Design
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This customer received 87 logo designs from 20 designers. They chose this logo design from TRHZ as the winning design.
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US$190
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87 designs
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20 designers
Logo Design Brief
Rowdy Off-Road is a developing lifestyle brand that will appeal to the offroad community through our unique designs that will reflect the off-roading lifestyle. Rowdy Offroad will offer offroad enthusiasts an outlet for displaying their passions related to their favorite pastime. Our company is in need of a logo design that will reflect our passions for this hobby, lifestyle, and greater community, while portraying a sense of ruggedness, strength, and rigidity.
Updates
Please take a look at our updated brief that will provide you with an even more detailed vision for the design for our logo. We have included a few .pdf documents and individual images that provide you with our tastes and desires for our own logo design. Added Friday, June 17, 2016
Please change "OFFROAD" to "OFF-ROAD" Added Sunday, June 19, 2016
Target Market(s)
The off-road community; those that have a passion for rock crawling, trail riding, mud bogging, desert riding, dune jumping. Anyone that enjoys modifying their vehicle to make it more capable offroad.
Industry/Entity Type
Community
Logo Text
Rowdy Off-Road
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- A masculine, rigid, somewhat grungy font
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A font that reflects a rigid and masculine tone with a noticeable transition between the words "ROWDY" and "OFF-ROAD". We want to incorporate a graphic that is obvious and recognizable to those that have a passion for off-roading, rock crawling, trail riding, etc. We do not want this graphic to be cartoonish in nature, rather sleek yet distinctive. We envision a sleek design that incorporates a few elements that would instantly be identifiable by the off-Ofroad community.
Nice to have
- Subtle details such as an aggressive offroad tire tread incorporated within the text or incorporated within the actual font. These details could also include trail tools that are widely used throughout the offroad community such as a "Hi-Lift Jack", winch, etc. We visualized a very aggressive and highly modified offroad vehicle crawling over an obstacle, in this case the letters of "ROWDY" would serve as the obstacle in place.
Should not have
- This design must not have "cartoonish" graphics or plain and simple vector images.
