Nutrition Supplements needs Logo and Package Design

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This customer received 26 packaging designs from 6 designers. They chose this packaging design from JCR as the winning design.

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Packaging Design Brief

We need logo and label design for the new nutrition and dietary supplement brand called "Age Concepts".
It is a new brand for western world but is based on 150 year old formulations successfully sold in the East.

The first five formulations are slated to be launched in the US in November.
They will aid in conditions like:
1. Product One: Diabetes,
2. Product Two: Heart Health,
3. Product Three: Men's Health & Vitality,
4. Product Four: Women's Health and Menstrual conditions,
5. Product Five: Sport Nutrition Aid in keeping mind and body agile.

The competition will be Whole Foods own brands and brands like Natures Way.

All the five products will be packaged in HDPE bottle ( 1 bottle has 60 capsules )
Height / length : 94.5 mm
Width : 51 mm

Please feel free to ask any additional questions.

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Updates

Project Deadline Extended
Reason: We are new to this website and modes of operation. We have added participation budget to the project from today. We are also launching a project on design crowd for website design tomorrow. This website will be for the same products for which this packaging design project is launched. We are excited to find good designers on this platform that we can work with in the long term
Added Wednesday, September 11, 2013

Project Deadline Extended
Added Thursday, October 03, 2013

Target Market(s)

Females in the age group 30 - 75.
Aware of nutrition supplements and their benefits, the label will have to stand out when it's next to brands like Whole Foods, Natures way etc.. in the nutrition isle.
shop at stores like GNC, Whole Foods, Internet, Trader Joe's, Market Street.

Industry/Entity Type

Nutrition


Look and feel

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Traditional
Modern
Personable
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Feminine
Masculine
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Conservative
Economical
Upmarket

Requirements
Nice to have
  • It would be nice to have logo design that vibrates combination of freshness, power of traditional remedies, age old secrets, and age defiance.

Files
Download all files - 7.4 MB
JPG
image Wednesday, 11 September 2013 03:27:53
Wednesday, September 11, 2013
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image Wednesday, 11 September 2013 03:27:53
Wednesday, September 11, 2013
JPG
image Wednesday, 11 September 2013 03:27:54
Wednesday, September 11, 2013
JPG
image Wednesday, 11 September 2013 03:27:54
Wednesday, September 11, 2013