A new logo for a new fitness business "Hanger 66"
 
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This customer received 86 logo designs from 34 designers. They chose this logo design from B_O_R_N as the winning design.
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Logo Design Brief
                            I am starting a business called "Hanger 66" and we need a logo. Hanger 66 is a boutique studio that combines pole fitness/dance with calisthenics, Pilates and yoga. Whilst the main demographics will be female I also want the business and logo to be attractive to men. 
Colour theme I am looking at orange and grey (touch of sky blue if needed). 
With it being the hanger I want to play with the idea of old school aviation, also a lot of the exercises will be hanging from poles / bars etc. 
I want it to be funky without being dorky. 
                        
Target Market(s)
Women and men 20 - 50
Industry/Entity Type
Fitness
Logo Text
Hanger 66
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- maybe could have a play on the spitfire with the person as the propeller ??
Should not have
- Can we please not have a coat hanger in the logo, people may think it is a laundry mat or dry cleaners. Thanks