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Logo for Australian company selling "Industrial" Lighting products and accessories to Industry.
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This customer received 73 logo designs from 25 designers. They chose this logo design from graphicancers as the winning design.
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A$160
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73 designs
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25 designers
Logo Design Brief
We supply a range of products to industry throughout Australia, centered around ensuring safe worksite lighting. Our main product is the Airstar Sirocco "lighting balloons" which provide "glare-free" light for workers and motorists. Our logo needs to be strong, straightforward (unfussy) and convey a safe, professional, credible persona. It may feature the "safety" colors of yellow and/or orange and some sort of graphic "device". It will also need to translate to black & white and have a version including our url -
scenelighting.com.au. Attached pdf shows the product and highlights main benefits. Not forgetting that we also sell other things (related to light and safety).
Target Market(s)
Primary Men aged 25-54 - across a very broad range of industries. Includes council workers, machinery operators, procurement officers, engineers, owner/operators, large corporates and government agencies. We also sell to fire, search & rescue, the military, police and first responders.
Industries included Roadworks, Traffic Control, Construction, Fire, Police, Military, Search & Rescue.
Industry/Entity Type
Construction
Logo Text
Scene Lighting plus another version with tag line "Glare free light for Safety"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo that can work in colour and black & white, can work horizontally and vertically (including a "square" layout). Will be used on stationery, business cards, vehicles, products, invoices, etc. So ideally it is very "adaptable" to suit the application.
- Must also work when incorporating url www.scenelighting.com.au
- A version with the tag line "Glare free light for Safety" would also be required.
Nice to have
- Logo may feature the "safety" colours of yellow and/or orange but happy to leave to the designer. Ideally some sort of graphic "device" as well as the company name.
Should not have
- Pastel colors. Be "fussy".
