Design of Logo for a Line of Stationery

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This customer received 54 logo designs from 19 designers. They chose this logo design from Light as the winning design.
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We are launching a new line of writing instruments and stationery products and need a logo and brand identity which shall later be replicated on all its packaging and advertising.
We do not have any particular preferences for color. However, its important that the designer understands the positioning of our product. Our brand is going to be positioned in the premium segment of stationery products.
The choice of logo, colors, etc should be such that it appears to have a historical legacy, should be sober (and not funky and vibrantly colorful), and should appeal to young and mature consumers alike. The consumer should get a sense of of buying an upscale product when looking at the logo and color scheme.
Updates
Project Deadline Extended
Reason: Dear Designers
Thanks for the enthusiastic response to our design contest. We have received some exciting designs. Some designers are working on improvements / modifications based on our feedback. So we felt it was best to give them a few days more to improvise.
Regards
Vyas
Added Monday, September 16, 2013
Target Market(s)
Consumers of office supplies, school stationery, artists, etc.
Industry/Entity Type
Advertising
Logo Text
Koloståhl
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The designer must keep in mind that the logo and brand identity shall be used on all the packaging and promotional material. The colors used in the design should be identifiable pantone shades. Please avoid using unconventional colors.
In the logo text (Koloståhl), 'a' has an umlaut over it.
Should not have
- The deisign should not be copied from any resource on the internet or elsewhere. Should be an original creation.