• US$160

• 126 designs

• 37 designers

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Logo Design Brief

WE NEED A LOGO for black hair and skin care products that promise to be truly effective in offering protection and nurture against the devastation of the African sun. (The African sun is strong and harsh on the skin and is believed to cause aging, wrinkles, discoloration.....)
The product name is REVENGE and the promise is "effective protection against the ravages of the African sun"

The product we are developing is targeted primarily to female consumers
between the ages of 18 and ​30

They are educated and have some fair knowledge of global trends on fashion
and skin care

They know that the natural elements, especially the sun do present adverse
effects to the human skin. They are also aware that there are skin
protection products to counter such effects. However they view these
products as primarily designed for "white skin" which they perceive to be
more vulnerable to the sun

Our communication therefore will aim to educate these consumers that the
harmful effects of the sun affect every kind of skin including "black
skin"

We shall stress hat the African sun, which is intense almost all year round
can make the skin unattractive and age prematurely

The logo we envision should therefore convey this. We think there should be
an icon.

We feel that the logo should represent a cosmetic rather than a "too
curative" feel; and that while the name Revenge is a strong and can convey
a somewhat negative message, it should be presented in a friendly, almost
playful manner.

Target Market(s)

The product we are developing is targeted primarily to female consumers
between the ages of 18 and ​30

Industry/Entity Type

Hair

Logo Text

REVENGE

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.