• US$160

• 125 designs

• 27 designers

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Logo Design Brief

This cutting-edge blood bank needs an eye-catching and touching CI to deliver our passion and spirit to our consumers. Our brand spirit is inspired by Möbius Strip, it is also known as “Impossible Figure”. A little twist connects inside and outside, making it have only one side. We are going to provide a platform to match donors and donees, and offer free and affordable feline blood to all cats – purebred or mixed-bleed, cats from rich homes or poor ones, even owned or feral cats.

This CI should reveal the brand spirit – All cats are attached by blood; all cats can share this blood bank – not concerning the breed, colors, or ownerships.

The target audience is professional veterinarians. We are looking for a professional, concise, modern and simple for our brand.

For more information and relevant reference, please refer to the attachment.

Target Market(s)

Professional veterinarians (of personal clinics / hospitals of veterinary colleges)

Industry/Entity Type

Veterinary

Logo Text

Möbius Feline Blood Bank

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Style:
• 1) Iconic figure with business name in text. NOT pure text logo
• 2) Professional, concise, modern and simple for a veterinary / medical service company
• 3) NOT for a pet company. Please don’t be cute, fluffy or pet-like
• Image Elements Requirement & Reference:
• 1) Möbius feature (NOT infinity figure)
• 2) Using negative space mark to demo the idea of Möbius feature, cats or transfusion would be strongly recommended
• 3) How to design Möbius feature cleverly is the most critical criteria
• 4) Please keep icon (image) and brand name (text) separated for multinational launch

Nice to have

• Other Figures Reference - Not Mandatory:
• 1) Cat
• 2) Blood drop / Pules / heartbeat
• 3) Transfusion toolkits (e.g. needle, blood bag, blood tube…)
• Reference Color Schemes: Here are some color references in this industry. You could mix and match each of them.
• 1) Essential: Bloody red and white (#1 preferred)
• 2) Surgery Supplies: Light green and blue are usually seen on medical supplies (#2 preferred) (http://engagedpatients.org/wp-content/uploads/2015/03/MHA-manage-pain.png)
• 3) Coat colors of Cats: orange to brown, pure-white to gray to pure-black

Should not have

• 1) Please DO NOT use red cross figure (due to the regulation issues)
• 2) Please DO NOT use doctor’s toolkit figures (e.g. stethoscope). We don’t offer veterinary services.
• 3) Please DO NOT use human’s hand figure (because blood is given by cats)
• 4) Please DO NOT use paw/ear/beard figures (because not very different from other animals’, e.g. dogs)

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Files

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